SenseMaker Services

In a world brimming with distractions, it’s harder than ever to get your message across.

There is no more powerful way to express your value story than through a fully customized explainer video.

The typical video project takes about six weeks (depending on the project scope and video length) and happens in the following three phases:

1. Value Story Mapping

Value story mapping is our secret sauce. It's how we find the best target audience, identify the pivotal decisions they face, and then distill your message down to a clear and compelling value story.

Key Milestones:

  • Initial consultation & proposal
  • Custom value story map
  • Focused messaging strategy

2. Story Development

The heart of an effective explainer video is its script. A well-crafted narrative can simplify the complex, amplify the subtle, light up the audience's understanding, and ultimately inspire action.

Key Milestones:

  • Draft Script
  • Draft Storyboard
  • Final Script
  • Voiceover Recording
  • Music & Sound Effects

3. Video Production

Finally, we turn our attention to graphics and final editing. The goal is to deliver a thoroughly engaging animated explainer video with visuals that support the message without distracting from it.

Key Milestones:

  • Draft Graphics
  • Final Storyboard
  • Final Graphics & Draft Video
  • Final Video

Every project is unique ...
just like our clients!

Get in touch so we can discuss
your specific needs.

Get in touch